Skechers was a rebrand project geared towards redirecting a large, national company in a way to resurface them. I wanted to Skechers, a popular shoe brand in the 1990s, and make them "hip" again. So I introduced them to the avant garde fashion market. The fashion bloggers and the trend forecasters who live on the internet and look out for the newest and honest exclusive trends. This is a sub-brand of Skechers called, "Skechers Collection." Their runway line, their handmade, and exclusive products that meet the modern luxury market.
Inspired by the toys of the 90s this furry creature of a shoe is different and out there. Made from various different faux furs this driving loafer simulates the Furby and the Troll Doll.
Photographer: Scott Warfel
Creative Direction: Scott Warfel
Design: Scott Warfel